Top 5 Social Apps Performance in Romania Q4 2021

In Q4 2021, the top 5 social apps in Romania—TikTok, Instagram, Facebook, Likee - Short Video Community, and OmeTV – Video Chat Alternative—exhibited interesting trends in downloads, revenue, and active users.

TikTok showed a significant rise in weekly revenue, starting at approximately $89K in late September and peaking at around $338K by the week of December 20. Weekly downloads increased from 38K to nearly 69K over the quarter, while weekly active users fluctuated slightly but remained over 4M.

Instagram had a modest revenue trend, with weekly earnings generally under $100, peaking at $93 in the last week of December. Downloads saw steady growth, rising from 27K to 53K, and active users maintained a stable range around 4.5M.

Facebook experienced more variability in revenue, starting at $5K and ending the quarter at approximately $3.9K. Downloads increased from 32K to 46K, while active users consistently hovered around the 7.6M mark, peaking at over 7.7M in the final weeks of December.

Likee - Short Video Community had a relatively low revenue, peaking at $294 in early October. Downloads increased from 9K to 16K by the end of December, and active users saw a slight rise from 218K to 231K.

OmeTV – Video Chat Alternative showed a stable revenue trend, with earnings around $1.4K on average. Downloads grew from 5.6K to 9K, and active users saw a slight increase from 68K to 78K over the quarter.

These insights highlight the dynamic nature of social app usage and monetization in Romania. For more detailed analytics and trends, visit Sensor Tower.